I guess I phrased this whole thing wrong... I know Falken has been around for a long time (since '83, I beleive).
I have had several conversations with several different people who all had agreed through the course of discussion that they (myself included) would never have considered purchasing Falken tyres two years ago. Granted... there are exceptions to this (most of which, seem to have posted in this thread, lol

).
I for one - never considered them a competitive tyre when placed against the likes of Yokohama, Toyo, Dunlop, and Bridgestone. I would have always chosen one of those tyres before a Falken tyre. I think it's interesting (and impressive), how Falken has turned around their image (in my eyes at the
very very least) and climbed their way up as a top-tier tyre manufacturer. At worst... their heavy participation and presence in drifting persuaded others to do exactly what I did: give them a try - which definitely has proven to be a boost in sales across the board.
I guess what I'm getting at with this thread is that Falken is not the same company it was two years ago... and I feel that drifting is contending catalyst to the equation.