True, Drifting has been a big part of their 'come up'...but they've invested a lot of time & money to build up Drifting as a sport, along with their 'Brand name'.

They've spent a ton developing tire technology and releasing sum great stuff.



**** Before I get called out on it: For those that ...

Falkens' been around for a VERY long time....

My Mom rolls on Falken tires